What Are Interactive Custom Trade Show Displays?
Put simply, an interactive booth would be considered a form of experiential marketing. Which is a type of live event marketing that brings brand awareness to your display through sensory and emotions. This could be as simple or imaginative as you like, and incorporate different kinds of interactive components. The most obvious sense is sight, through the use of visual elements. However, there are other exciting ways to use the senses too. By utilizing sound, scent, touch and taste you can also create interest and get people more involved in your display. It is also science proven science memory and the senses are linked. Therefore, employing interactive custom trade show displays will make your brand even more memorable.
How Interactivity Can be Achieved
Making your exhibit interactive doesn’t have to be difficult. One of the simplest, but, nevertheless, effective ways to do it is by utilizing interactive elements. Such elements can be touch screens, interactive walls, kiosks, and much more. They let visitors get acquainted with your multimedia content, play games, operate virtual mechanisms, read informational articles, etc. These devices as well as software allow you to engage visitors into some activity within your booth, have an experience in interacting with your products, learn more things. And they can do it in a fun and entertaining way.
Besides interactive elements, you can use other options to engage public. If you sell food or drink, offering free samples is an obvious and easy way to get people to interact. I’m sure you have also seen car manufacturers displaying their new car models in the middle of shopping centers, giving you a chance to fully engage with their product. The reason this method is used? Because it works. People do not often part with their money easily, so giving them the opportunity to ‘try before buying’ allows them to feel reassured and content that they are spending their money on something of value to them.
By using music, sounds, lighting and even smells you are able to make attendees feel they are stepping into a new and exciting environment. It will depend on the type of a product or brand you sell as to which way you can approach an interactive display.