Trade Show Display Graphics for Your Exhibit Booth
Participating in a trade show or any other marketing event you need to remember that your display must be welcoming and visually pleasing in the public’s eyes. But besides this you need to achieve a positive reaction to your presentation and to make it work for your brand. Hence, adding trade show display graphics to your booth make sure it is clear to the audience what business it represents.
A trade show booth is a storefront of your company. It must convey the information you want your audience to know, including how you want your brand to be received. This turns your graphics into a powerful marketing tool facilitating in recognition and promotion of your business.
Crisp and vibrant images with your logo can really imprint on the people’s memory. This is what you need to strive for when producing your artwork. In this article we talk about the different types of signage and graphics and the power they weld for brand recognition.
Different Types of Trade Show Display Graphics
When preparing graphics for your booth you need to take into consideration that the attendees we will be seeing your display from different view points depending on the location of your exhibit. Your marketing message must be seen for all the people in the expo center. That’s why you need to have proper signage and other display products demonstrating graphics from different angles and distances.
Long-range graphics typically include hanging signs or banners,
Mid-range graphics include the banners and graphics on stands’ outer walls, that draw in people from neighboring exhibits. They should be just above eye-level and contain clear images and concise text message. It is also important that these trade show display graphics reflect the theme and style of your brand.
Short-range graphics include information that customers can read once they are at your display. These graphics communicate your brand’s message, that’s why they should be easy to read at a close-up distance. Additionally, this category may contain such elements as prices, charts/graphs and product information.
Use High-Resolution Graphics With the Appropriate Colors
If your trade show display graphics are up to par,
Try to keep the color palette you use relatively small,
Why it is So Important
Most attendees have a schedule or have pre-planned the things they want to do and see. As an exhibitor, you need to remember that the amount of time average visitors spend looking at booths is small. Therefore, in that short time span, your trade show display graphics need to convey the message of your brand, catch people’s attention, and successfully draw them in. Without good graphics and branding, attendees are more likely to pass by without a second glance.
With so much to see and do at trade shows, you need your graphics to be appealing, because people are often quick to judge. If your exhibit doesn’t seem eye-catching in those few seconds, they won’t reward it with a second look. The competition at exhibitions is high, and making your booth stand out is critical in order to gain customers.
Using imagery and a good composition, as well as key messages or slogans, your graphics can be memorable and attractive. With your audience and demographic in mind, as well as the style and personality of your business, your graphics can significantly benefit your brand. Well-designed artwork and visuals are appealing, that’s why considering all these aspects you can create an exhibit that will help you reach all your marketing goals.
Exhibe is Professional in Large Graphic Printing
Every company needs professionally designed and quality printed trade show graphics to dress up their display booths. But sometimes it can be hard to find a reliable partner with a full spectrum of artwork printing services. Now you don’t need to look further,