Trade Show Display Graphics for Your Exhibit Booth
Participating in a trade show or any other marketing event you need to remember that your display must be welcoming and visually pleasing in the public’s eyes. But besides this you need to achieve a positive reaction to your presentation and to make it work for your brand. Hence, adding trade show display graphics to your booth make sure it is clear to the audience what business it represents.
A trade show booth is a storefront of your company. It must convey the information you want your audience to know, including how you want your brand to be received. This turns your graphics into a powerful marketing tool facilitating in recognition and promotion of your business.
Crisp and vibrant images with your logo can really imprint on the people’s memory. This is what you need to strive for when producing your artwork. In this article we talk about the different types of signage and graphics and the power they weld for brand recognition.
Different Types of Trade Show Display Graphics
When preparing graphics for your booth you need to take into consideration that the attendees we will be seeing your display from different view points depending on the location of your exhibit. Your marketing message must be seen for all the people in the expo center. That’s why you need to have proper signage and other display products demonstrating graphics from different angles and distances.
Long-range graphics typically include hanging signs or banners, which display your logo or company name. Venues can be very busy, and if you want your customers to notice your display from afar and find it more easily, a hanging sign will command their attention from a much greater distance away.
Mid-range graphics include the banners and graphics on stands’ outer walls, that draw in people from neighboring exhibits. They should be just above eye-level and contain clear images and concise text message. It is also important that these trade show display graphics reflect the theme and style of your brand.
Short-range graphics include information that customers can read once they are at your display. These graphics communicate your brand’s message, that’s why they should be easy to read at a close-up distance. Additionally, this category may contain such elements as prices, charts/graphs and product information.
Use High-Resolution Graphics With the Appropriate Colors
If your trade show display graphics are up to par, the message they will convey to potential customers is that you are a professional company that takes pride in your business appearance. Hence, your artwork must be clear and consistent, reflecting the personality of the brand in a cohesive way. Having high-resolution quality for your printed images is critical. It is unacceptable to have grainy and pixilated pictures. You should also limit the usage of different font. Sticking to two, maximum three styles. Also, make sure the font type is easily legible.
Try to keep the color palette you use relatively small, choosing complimentary colors that work with your logo and brand. Remember, that colors are also important in reflecting the right mood and emotion that your company needs to express. Greens and blues are calming and associated with nature and health. Red and yellow are more bold and energetic. Experienced marketers know that colors can really make a big difference, especially if they are integrated with the display design. Try to be unique, but be mindful of the colors you use because some can be off-putting. If you know and understand your audience, you can appeal to them more easily. Choose images, colors and text messages that will influence people on both conscience and sub-conscience levels.
Why it is So Important
Most attendees have a schedule or have pre-planned the things they want to do and see. As an exhibitor, you need to remember that the amount of time average visitors spend looking at booths is small. Therefore, in that short time span, your trade show display graphics need to convey the message of your brand, catch people’s attention, and successfully draw them in. Without good graphics and branding, attendees are more likely to pass by without a second glance.
With so much to see and do at trade shows, you need your graphics to be appealing, because people are often quick to judge. If your exhibit doesn’t seem eye-catching in those few seconds, they won’t reward it with a second look. The competition at exhibitions is high, and making your booth stand out is critical in order to gain customers.
Using imagery and a good composition, as well as key messages or slogans, your graphics can be memorable and attractive. With your audience and demographic in mind, as well as the style and personality of your business, your graphics can significantly benefit your brand. Well-designed artwork and visuals are appealing, that’s why considering all these aspects you can create an exhibit that will help you reach all your marketing goals.
Exhibe is Professional in Large Graphic Printing
Every company needs professionally designed and quality printed trade show graphics to dress up their display booths. But sometimes it can be hard to find a reliable partner with a full spectrum of artwork printing services. Now you don’t need to look further, Exhibe is a professional in large format graphics printing. Our services are created especially for trade shows and event marketing and include graphic design, in-house printing and dimensional signage making. Our facilities, located in San Diego, California, are equipped with cutting-edge technology producing artwork of a superb quality. Having over 30 years of experience in this business we know everything it takes to produce vibrant eye-catching images for your business.