Trade Show Booth Design Tips to Boost Traffic and Flow
Your trade show booth is one of the most critical elements for successful trade show marketing. Its main functions are to brand identify your company, draw visitors in but even beyond that, it must help facilitate in keeping them there! Some exhibitors may think that creating an enticing and functional booth can cost a lot of money. However, that is not exactly a true statement. A well-organized display doesn’t require you to break the bank in an attempt to add more, on the contrary, nothing helps more to create an enticing display than a good layout and design that attendees gravitate to and feel comfortable to stay. Provided below are some of our tips on trade show booth design that will help to make your exhibit turn heads on a busy show floor.
There are different ways to direct traffic flow through your exhibition space. Many larger companies tend to do this with a custom built exhibit. They have a display designed and manufactured in a way that the structure of the display directs the traffic flow naturally. If you don’t happen to have larger exhibit or a big budget no worries. A similar effect can be achieved with some simple accessory items, good product placement and strategic staging of your business collateral and promotional giveaways. Counters, tables and literature stands are the perfect places to keep these types of materials organized and act as a natural barrier to direct traffic throughout your trade show booth.
Having dozens, sometimes even hundreds of displays on the expo floor can make it seem like a daunting task for to stand out but here are some simple methods that can help get you noticed. Using a hanging sign is a good solution when you want to draw attention from across the convention center floor. Such signage should clearly display your company’s colors, logo, and tagline. Another option when show regulations permit is to purchase a display with taller booth walls and place custom designed and printed graphics on these tall walls to attract attention. Other areas of a display that you can place branded graphics on would be counters, podiums and table tops. Remember to keep the design clean with a brand focus.
While you do have some lighting from the convention center’s main room, using your own lighting can add an interesting element to your booth. Pointing LED lights at products or banners is an easy way to get potential customers to notice them. Also, consider using colored lighting to draw attention and match your brand’s colors. While flashing lights might seem like a better way to highlight your booth, they can be overwhelming to trade show attendees.
If your company happens to sell physical products, reserve part of your trade show booth as a demonstration area. Don’t just let your employees demonstrate the products; let your visitors use them as well. This can work in your favor next time these show attendees make a purchase, and the second, it will help keep potential customers at your booth.
For conventions that involve more meetings when creating the trade show booth design you will have to take this into consideration and leave some space to create semi-private lounge areas to conduct your business. This type of
meeting area provides more opportunity to show off your brand and your style versus private meeting rooms.
While you’re at it, you can also install free charging for visitors who are waiting on meetings. It’s a nice perk and provides new opportunities to chat with potential customers.
Audio or Video
Audio and video are enticing to passersby. Any audio you choose should be reflective of your brand, i.e., no elevator music.
A promotional video creates a way for attendees to get to learn more about your company or product if you don’t have room for a live demonstration. In fact, 4 of 5 consumers think product demo videos are helpful.
Embrace Blank Space
Blank space in your booth is not necessarily a bad thing, in fact its welcomed. It allows your visitors’ eyes to rest and lets them focus on the important aspects of your display area.
Cramming your trade show booth full of products and graphics can easily make visitors feel overwhelmed and lost. Leaving strategic blank spaces throughout your exhibit space can help visitors better process your presentation. It also provides them with a more welcoming experience.
All Starts with the Trade Show Booth Design, So Get Moving
Your booth is meant to be an extension of your company and provide a chance to show off your company’s personality.
A unique and creative display starts from the initial trade show booth design phase and involves capable people that can take this concept and make it a reality. The goal is come up with an environment that is memorable and visually pleasing. The exhibit should not only attract but also leave the visitors with a branded impression of your company.
We hope you enjoyed our post. If you have tips of your own that you want to share we would love to hear them. In addition,