The Real Cost of a Custom Booth
When your company decides to market at a trade show your display is one of the most important elements you have to order. In most of the cases you will need to choose between a portable exhibit or a custom booth. They both have their advantages but let’s be honest, if you are looking to standout portable is probably not your best option. Let me ask you a question, if you have a uninspiring look how long will perspective clients stay at your display?
Do they only come for whatever freebie you are giving away?
This is the case for so many of our clients who come to us looking for a booth design. While a custom exhibit is going to cost more money than a pre-made one, let’s go through some of the benefits on why it is an absolute must to have a custom display at trade shows.
Most people spend less than 30 seconds at an exhibit at a trade show. How long do they stay at yours?
The amount of time your prospects stay at your trade show booth can directly affect the likelihood of converting them to a client. For most of your potential customers, this is their first experience with your company. Standing out from your competitors has to be the #1 priority and here is where custom exhibits come into play. Slap on the back graphics, with pop up displays, is going to portray that you are,”just like the rest.” Custom booth provides a unique opportunity to stand out above your competitors presenting your potential customers with an intriguing look giving you time to present your information and sign up more clients.
The Cost of an Exhibit
I can hear you saying this now, ”Custom booths are so expensive; why would I pay for that over a pre-made design?”Ask yourself these questions:
- How much business can I get from having more face time with prospective customers?
- How much is one sale?
If you are like most of our clients, the difference in a custom booth and a pre-made is one client. One new client can generate more revenue, shrinking the cost of this booth dramatically. So, when you are thinking about getting a custom display, can you really afford not to?
Custom Booth for Your Next Trade Show
We want to help. If you are even considering getting a custom booth for your next trade show, it never hurts just to ask. We are here to help you grow your business by providing the best possible representation of your company through our display solutions.
Give us a call so we can set up a time to talk and provide any answers to any questions you may have and also how we can help.
Call us today at 1-800-725-5893 or e-mail: [email protected]