The Science Behind Trade Show Marketing
There are many things you need to consider to get the most out of your trade show booth. With some careful consideration, you can boost the flow of attendees that visit your display. The more people visit your exhibit the more possibilities for brand promoting it provides. That’s why in order to succeed in trade show marketing every exhibition your company takes part in has to be fruitful. Here are some things you should think about while you’re preparing to exhibiting.
Booth Layout and Flow
The layout of your booth is more important than you think. You have probably been into a variety of stores, but have you noticed that some are more enjoyable than others? The way traffic flows through your booth and the way you organize things will determine the experience people get when passing through your display. Trade shows are often very busy, even crowded, so you need to make sure your exhibit is easily accessible. It also has to allow people to take in all that you have to offer as they pass through.
Strategically placed business collateral and accessory items such as counters, podiums and literature racks can aid in guiding foot traffic. Placing these items in the right places you can lead attendees to the most important parts of a display. Also it helps to avoid congesting people in one area, and allows to direct the traffic coming to and from your booth.
How about Colors, Textures and Graphics
Is your booth welcoming? It may sound obvious, but colors, textures, and graphics can massively improve the aura of your booth. You need to reflect your brand or company in the look of your display. A professional and cohesive appearance is pleasant for the eyes, and also it is inviting. People can determine at a glance whether they want to take a closer look or not.
Among the other factors you should consider is your booth staff. They should look professional and be courteous to all who enter a display. Graphics, signage and imagery that are utilized within your display must be appealing to provide attention of the visitors. They also have to work towards branding your company along with illuminating the products and services you offer.
It is known that scent and sounds play a big role in a daily life. The smell of a home cooked meal or the sound of an exciting movie are capable of drawing our attention. You can make scent and sound work for you to invoke positive acceptance of the audience. The end game is to peak the people’s interest and make them react to your company in a favorable way. By utilizing all the available tools in your arsenal you are sure to leave an unforgettable and lasting impression of your brand.
There is a lot going on at venues and the task of your trade show marketing is not only to create a display, but to provide attendees with memorable experience. When people visit your exhibit, you want them to be stepping into another location. Take them away from the rest of the trade show and let them explore your brand’s world. Every detail is important, even the flooring used can help to create the impact that you want.
Often overlooked, but a good trade show exhibit designer knows the importance of good lighting and the huge difference it can make within your booth. The color or tone of light helps to set the right mood. Also spotlights can emphasize certain aspects of your exhibit and help make them stand out. Different schemes of lighting give the opportunity to make the exhibit more dynamic and vivid. The movement of light attracts the viewer’s attention more than static objects. Such a display can leave a brighter footprint in the attendees’ memory. Hence it is no surprise that LED lights are massively popular at exhibitions. The lighting can also complement the design and color scheme to create the right mood and ambiance.
Promotion is an integral aspect of trade show marketing
Sometimes, you have to give a little to gain a lot. Giveaways, fliers, coupons, and promo items are an essential part of trade show marketing. They provide an easy way to make sure people remember your company. If you have something for people to take away with them, you are leaving them with a reminder of all the positive impressions they received at your booth. This definitely increases the chances that they check out your website or a store in the future. Business cards are also a popular way to make sure that potential customers leave with the information they need to contact you or check out your store. You could also consider raffles and giveaways. They are entertaining and the chance to win a prize definitely draws attention.
If you sell something such as food or cosmetics you might want to consider offering tastings and free samples. By doing so you introduce your products to their potential consumers and can get and instant feedback. If someone takes a bite of food and loves it, chances are, they will buy more.
We Understand the Science Behind Exhibiting
With all these things combined, you can create a lasting, memorable impression among attendees, generate interest, as well as gain new potential customers. Every aspect of trade show marketing requires careful planning, but the end result will be beneficial to your brand and company. A trade show booth as a pivotal element of every exhibition needs a special regard. You can’t afford to present a dull and uninspiring display and expect to gain peoples attention.
If you need assistance in selecting the right exhibit for your needs among the popular models on the market, or you want to have a display with a unique design created specially for you, Exhibe can lend you a helping hand. Being in this business for more than 30 years we know the nuances of a successful exhibitor. Call us today and we will guide you through the wide range of display products and services we have to offer.