Right Booth, Right Trade Show?
When deciding on what kind of booth to get for your marketing needs, it is important to understand that not every booth is right for every event. Some events might not even have but limited size displays for each vendor, so putting in the research it takes to have the booth you need for your business is crucial. Let’s go over the pros and cons of each type of displays you could have at the next trade show.
Mobile exhibits are one of the most popular booths you will see at any trade show. Typically, for a smaller booth such as an 8×8 size booth, these are the types of displays you would consider using, because they are easy to make, especially if you needed it in a hurry. They come in a variety of type of displays with features such as:
- Pop-up back wall
- Banner Stand Displays
- Tabletop Displays
What’s great about this booth is for most trade shows it is one of the cheapest space rentals available, allowing smaller businesses to get in the door at a relatively low cost.
One of the drawbacks of this type of exhibit, is it limits the size of your booth. Once you buy the displays for a certain size, you will have to add other panels if your booth ever increases in size. Luckily, it won’t cost a lot just to add a display or two.
When to use a Portable display
If you have small marketing budget and are looking to go to your first trade show, these displays are great to get your feet wet and understand the type of potential clients that come to that specific trade show. It is important to have great placing within the venue to maximize the foot traffic past your booth.
Maximum foot traffic – Maximum Exposure On the same note, this will cost more. Be aware of the cost for different placements.
Modular Trade Show Displays
Modular displays are an excellent way to add depth to your tradeshow booth. Showcasing functional sections from anything to product shelves, to private conference rooms to talk to your potential client.
What’s great about these types of displays is their setup. Most of them are made from lightweight material, such as aluminum and can be shipped directly to the convention hall. No need for expensive shipping companies for this type of display.
Even though shipping it will be a breeze, you will still need ample amount of help to put the booth together. The many working parts will take 2-3 people at least to setup.
When to Use a Modular Display
If you have a moderate marketing budget, investing in a modular display will prove to be cost-effective over the long term due to their durability. They can also be used and reconfigured to be used in different size booths at different trade shows.
These are the pinnacle of trade shows. Customers will be drawn to coming to this display that will help you drive sales and make coming to the trade show worth it in the end. These types of booth create the most exposure for your brand, and you will need to be prepared. If you are ready for this kind of booth, make sure to have plenty of sales staff on hand. With a product or service creating this kind of buzz at the trade show, having a poorly staffed booth can cost you more business and reputation, and the entire venture could be fruitless.
Plan Plan Plan
These displays usually require a shipping company due to the large size to get it to each trade show. Make sure you have not only enough sales personnel but enough staff to construct and break down the booth when it is over.
IMPORTANT: We can’t emphasize this enough with custom displays, staff the booth well so you can capitalize on your brand’s exposure. These are your customer’s first look at your company, will you be ready?
If you are curious about what exhibits work in your industry, attend one and see what types of displays are there. Make sure to take notes on the following:
Type of booth it is
How many people you viewed at each booth
Number of salespeople per booth
This should help give you a greater understanding of what to expect when setting up a booth at the next trade show.
What type of booth interest you? Let us know!