Get The Right Trade Show Booths For Your Marketing Needs
When deciding on what types of trade show booths to get for your marketing needs, it is important to understand that not every exhibit is right for every event. Some events might not even have but limited size displays for each vendor, so putting in the research it takes to have the booth you need for your business is crucial. Let’s go over the pros and cons of each type of displays you could have at the next trade show.
Portable exhibits are one of the most popular booths you will see at any trade show. Typically, for a smaller booth such as 8×8 size, these are the types of displays you would consider using, because they are easy to make, especially if you needed it in a hurry. They come in a variety of type of displays with features such as:
- Pop-up back wall
- Banner Stand Displays
- Tabletop Displays
What is great about this type of booths is the portability and the price point. They are priced right for the entry level exhibitors or seasoned vets working with smaller budgets. They allow businesses to get in the door at a relatively low cost.
One of the drawbacks of such an exhibit is that it limits the size of your booth once you buy a display for a certain size. Portable trade show booths are generally created for smaller exhibit spaces. You can always add extra booth or two if your display area increases in size. Luckily, it won’t cost a lot.
When to use a Portable Exhibit
If you have a small marketing budget and are looking to exhibit at your first trade show, these portable displays are a great way to get your feet wet and get a feel for the type of potential clients that come to this specific expo. It is important to have great placing within the convention center to maximize the foot traffic that comes past your booth.
Maximum foot traffic – Maximum Exposure. On the same note, this will cost more. Be aware of the cost for different placements.
Modular displays are an excellent way to add depth to your booth. Showcasing functional sections from anything to product shelves, to private conference rooms to talk to your potential client.
One of the major benefits of these displays is the simplicity of setup and how easy they can be reconfigured for other shows. Most of these trade show booths are made from lightweight materials, such as aluminum extrusion and depending on size they can be shipped by a common courier directly to a convention hall. With these modular exhibits there is no need to spend your money for expensive shipping services.
Even though the shipping is a breeze you will still need to hire some show labor to help to put the booth together. Depending on their size there can be plenty of working parts to your modular display.
When to Go Modular
If you have a moderate marketing budget, investing in a modular will prove to be cost-effective over the long haul due to their flexibility and durability. When extrusion trade show booths are designed correctly they can provide a professional look of a custom exhibit.
Custom Trade Show Booths
These are the pinnacle of trade shows. Attendees will be drawn to coming to your display. These uniquely designed custom exhibits not only demand attention but also provide a sense of professionalism. A well thought out custom display will give you ample brand exposure while increasing leads and sales. But it is important to remember, that with the maximum exposure you get there will be also a need to have plenty of well-trained staff on hand. Having a poorly staffed booth can cost you business and reputation, and the entire venture could be fruitless.
Plan Plan Plan
A good exhibitor is always planning and setting goals for a successful show. Some tips to remember would be to allow yourself ample time for shipping of the booth. Your exhibit should not only have sufficient sales personnel but also enough labor to construct and break down the display when the event is over.
IMPORTANT: We can’t emphasize this enough when exhibiting with one of our custom built displays, staff the booth well so you can capitalize on your brand’s exposure. Think about it this is the first chance to grab the attendees attention, will you be ready?
If you are curious about what exhibits work in your industry, attend one and see what types of displays are there.
Make sure to take notes on the following:
- Type of booth it is
- How much traffic you viewed at each display
- Number of salespeople per booth
This should help give you a greater understanding of what to expect when setting up a booth at the next event.
What type of display peaks your interest? Let us know!