Renting vs. Buying a Trade Show Booth
When planning for your next trade show, how will you get your customer’s attention? There are so many options when deciding on what kind of booth to have.
How is it going to be designed?
What location do you want your company logo at?
What kind of information do you want your potential customers to get from your booth?
These questions can seem tiresome and overly frustrating, but let’s break it down on what two things YOU should be focusing on first:
How often will I be going to a trade show?
Do I want an entirely custom design?
What type of presentation will I have?
While you think bout the answers to those questions here are some pros and cons to both buying a trade show booth and renting one to help guide you through what might be best for your business.
Pros and Cons of Purchasing a Trade show Display
If you plan to attend more than three trade shows a year, buying is more cost effective
No need to try and retrofit your current information with the booth you would rent. Buying a modular display allow more customizability by being able to interchange your setup from trade show to trade show
Condition of the booth. Unlike when renting an exhibit, the state of the display is always known because, well, you own it and can make any necessary fixes you need to before the next trade show.
Cost. Custom booths will cost more than a rental.
Ability to change size of a booth.
Outside of having a modular display, changing the size of your exhibit can be difficult.
Pros and Cons of Renting an Exhibit
Can be cost effective in certain situations if you plan only to attend a handful of trade shows every year
Rent only what you need. Unlike an entirely custom solution where changes are more of a challenge, with renting an exhibit, you can rent virtually anything you need. Sort of an A la carte option for trade shows.
Little to no cost storing or maintaining displays.
Renting saves resources. By reusing past displays, you are being mindful of being a green company and valuing our nonrenewable resources!
Still unsure about what kind of display to have that will showcase your business the best?
Let us help. We have over 30 years in the trade show business and can guide you to a solution that will best fit your companies needs.