Should You Rent or Buy Your Next Trade Show Booth
When preparing for your next trade show you need to come up with a plan on how you will get visitors’ attention. The most obvious solution here is to have an enticing trade show booth. But there are so many options when deciding on what kind of display to choose. First of all, in the process of finding an option that will work for your exhibiting you need to decide on the following things:
1. How is your display going to be designed?
2. What will your branding and graphics look like?
3. What kind of information do you want your potential customers to get from your booth?
We know these questions can seem tiresome and overly frustrating, but nevertheless, they will help you to find a trade show product that is ideal for your exhibition needs. Most of the exhibitors are aware when it comes to getting a display they have basically have two different choices – whether to invest in purchasing their own exhibit or to use one of the rental options available in the market. To find out what option works best for you there are three things you need to think about:
1. How often will I be going to a trade show?
2. Do I want an entirely custom design?
3. What type of presentation will I have?
While you think about the answers to those questions here are some pros and cons to both trade show display rental and buying an exhibit to help guide you through what might be best for your business.
Pros and Cons of Purchasing a Trade Show Booth
If you plan to attend more than three trade shows a year, buying is more cost effective
When buying your own display you can consider such options as purchasing a custom booth or a portable exhibit. In the first case, the design of the display is completely up to you,
The condition of the booth. Unlike when renting an exhibit, the state of the display is always known because, well, you own it and can make any necessary fixes you need to before the next trade show.
Cost – custom trade show booths with individual design and bigger modular displays, as a rule, have a higher purchasing price than rental options. But, as we already mentioned, this statement is only fair if you attend trade shows only once or twice a year, in other cases the sum cost of renting can be higher than buying.
When you own only one booth it may lack the adaptability and flexibility in case if you participate in different shows throughout the year and want to have a new look for each of these exhibitions.
Outside of having a modular display, changing the size of your exhibit can be difficult.
Pros and Cons of Renting an Exhibit
Can be cost effective in certain situations if you plan only to attend a handful of trade shows every year.
Rent only what you need. Unlike an entirely custom solution where changes are more of a challenge, with renting an exhibit, you can rent virtually anything you need. Sort of an A la carte option for trade shows.
Little to no cost storing or maintaining displays.
Renting saves resources. By reusing past trade show booths, you are being mindful of being a green company and valuing our nonrenewable resources!
You don’t own a booth and will have to continue renting until you are in a position to purchase you own display.
Options on customizing are not available. The only way to add individuality to a display is to mount brand graphics on the back-walls. Other than this you are limited to the hardware you are provided.
In most of the cases along with renting a display, you will have to rely on your vendor to arrange the shipping, provide show labor and supervision.
Did you Decide What Display is Best For You
We hope you found this post informative and if you are still unsure of what booth option is best for you to give us a call, we can go through the whole process and help you decide on what display is best for your business. We have over 30 years in the trade show business and can guide you to a solution that will best fit your company’s needs. Whatever product you decide on you can be sure that you will be getting great quality along with exceptional customer service.