Custom Displays – The What & Why
Have you got big ambitions to make trade show marketing an integral part of the promotional plan for your business? Most of us are already aware that with the right approach and great looking custom displays you can see a fantastic ROI from promoting your products, services, and brand at a relevant show or event.
And of everything you can do to make the most of your promotional marketing efforts, there is one thing that stands head and shoulders above the rest – your trade show display.
Make a mental analyze of venues that you have attended in the past. Try to recall booth of competitors you’ve seen and single out some of them to these categories:
- An exhibit that does not look professional and eye-catching, and appears to have a lackluster presence (i.e. a bad display)
- A display that really stands out from the crowd, attracts foot traffic and seems to be reaping rewards for the business in question (i.e. a good display)
Which one would you rather emulate for your business? Surely it must be the second option!
So how can you make sure that you really stand out at a trade show and excel, rather than having a display that underwhelms?
The answer is simple – invest in a custom trade show booth.
True Custom Displays
A true custom display is a pathway to success for your business. There is a popular misconception (even among many experienced exhibitors) that “custom” in their eyes really means getting a prefabricated design and then adding your branded graphics to this display. But by doing so you don’t get a truly unique display which the term ‘custom’ implies.
In truth, properly designed custom displays are tailored made to suit your branding and marketing needs. They are not an off-the-shelf pre-fab designed booth that has had some minor alterations done to it. While both can be great options, only one is the “real deal”.
What Custom Really Is
Another way of looking at custom displays is thinking about it like you would an architecturally-designed house. We all know you can buy houses “off the plans”. You pick one of a few basic plans and you might get some minor customization options (much like you are able to affix branding to a prefabbed trade show exhibit and make small changes) and then your home is complete. This is a perfectly workable option that saves money, time and can yield decent results. However, it is never going to be truly unique and represent your brand in its truest form.
Compare this to building a house from the ground-up. Firstly, you can pick an architect who will help you develop a plan – and a vision – for what your house will look like when finished. Then you can work with builders, painters, interior designers and more to get every aspect of the house to your liking. From room layout, to paint colors, through to other finishes like window trims, building a house from the ground-up gives you the opportunity to wind up with a finished product that is exactly what you want and had envisioned. And this is what we mean when we say custom trade show displays designed by Exhibe Corporation.
You can turn your business vision into a reality. Just get all the features and elements you need to make a splash at every trade show you attend. If you want a “no compromise” option that is tailor-made to get the best results possible for your business, then custom is the right way to go.
Trade Show Marketing ROI
If you are serious about driving the best ROI possible from trade show marketing, then you can’t afford to miss an opportunity of getting a custom exhibit. Options with light customization can be a great way for beginners to test the waters. But once you know that trade show marketing is right for your business, you’ll want to go for custom options. There can be a substantial investment upfront though. But you need to look at the bigger picture and see the potential benefits for your business from using custom displays.
Contact the friendly team at Exhibe today! Find out more about how we can help bring your custom trade show exhibit dreams to life.