In today’s harsh economic times companies must become resourceful on how they spend money and resources. I’m a firm believer in the importance of sustained marketing throughout these harsh times. For one it keeps your name fresh and present among consumers. Secondly it allows for a distinct advantage over your competition. You will have the leg up in brand recognition coming out of the recession.
I’m not saying you should spend money for the sake of spending money. I’m saying be wise in your investments and have a marketing plan that takes the economic environment into consideration. For instance if your major marketing was done through trade shows then still attend. Yes you might have to cut back or look at different options especially when it comes to your trade show display. You can look into leasing a custom...Read More»