Lights, Camera, Show Time

Every one person and every one field has events in the course of the year that mean a great deal to their company and performance. Such events can make a year’s worth of work either worthwhile or a waste of time. For a marketing or sales professional this event is often embodied in the trade show also known as trade show marketing. There is no other event they will attend throughout the year or no other meeting they will have more impact on their companies’ bottom line. Such a great deal of effort, planning, budget, and thought goes into preparing for such a show. Some of the major shows get so much attention that the norm is to change equipment and presentation techniques from year to year.

Small businesses will be hard pressed to purchase everything they need for the handful of these shows they attend in any given year and...Read More»