Traveling is an important part of any global organization that believes in marketing its brand on a national or international level. One option is to market through trade shows. Rules and regulations will change from city to show but one thing that is apparent is need for portability. The key to cutting costs is through the use portable displays. In the past their weren’t lots of options to choose from when it came to portable booths. However, times have changed I wouldn’t say there are vasts amounts to choose but there is a variety now.
Portability is definitely important in today’s world with the high costs of shipping and labor. A product that is portable, lightweight, and easy to setup or breakdown is key amongst trade show marketers. Saving time and money is of the essence in today’s high paced on the go business environment. Different rules may apply to companies attending international shows. I would recommend weighing the cost of shipping your booth or purchasing or renting a trade show display from the show area that your attending. You might find that shipping costs might be higher then a new trade show booth.
In today’s global crises every organization is striving hard to cut down costs and hence spending lavishly on a new trade show display isn’t always a feasible option. This is when importance of portable exhibits like portable table top displays and modular trade show displays increases by many folds. They not only are easy to carry from one place to other but also provide many other customization options for the exhibitors.