A Trade Show could be considered as a strip mall with a line of trade show booths that give away free information (and lucrative offers in many cases) about their respective companies. The goal for an exhibitor is to find his / her prospects amongst the wave of visitors. Once identified the exhibitors objective is to preciously explain what their company has to offer and teach show attendees how their product or services can benefit them.
The success of your custom booth in the haystack of displays depends on: Planning, Promotion, Cashing (once the trade show is over).
P for Planning
“A man who does not plan long ahead will find trouble right at his door”. Exhibitors must be clear about the reason why they are exhibiting at the trade show, what will be their prospects, the overall cost of exhibiting, and...Read More»