Every one person and every one field has events in the course of the year that mean a great deal to their company and performance. Such events can make a year’s worth of work either worthwhile or a waste of time. For a marketing or sales professional this event is often embodied in the trade show also known as trade show marketing. There is no other event they will attend throughout the year or no other meeting they will have more impact on their companies’ bottom line. Such a great deal of effort, planning, budget, and thought goes into preparing for such a show. Some of the major shows get so much attention that the norm is to change equipment and presentation techniques from year to year.
Small businesses will be hard pressed to purchase everything they need for the handful of these shows they attend in any given year and...Read More»
March 26, 2009 | Posted in Trade Show Marketing
I clearly understand the fear to reduce expenses in harsh economic times. However, what I am confused about is why companies cut back marketing costs or throughout their marketing plans all together. Isn’t the company’s objective to make money?
Yes cutting back unnecessary expenses is good thing but reducing marketing expenses can also have a negative effect. Rule of thumbs is that it takes a person roughly seeing your company name 7 times before it’s banked into long term memory. Clearly you can see the less you advertise or market the less you will be seen, in return reducing new perspective buyers.
There are ways to limit or reduce expenses without harming your marketing objectives. For instance if you plan or are attending a trade show you can look into ways to save money. Trade...Read More»
November 24, 2008 | Posted in Trade Show Marketing
Planned marketing is what makes any small scale organization huge. Trade Shows today have become an integral part of promoting any brand but if you do not plan your participation in the trade show then you are bound to face failure. To attract trade show attendees one needs to custom exhibits which actually reflect the original message of the organization. You must remember that custom exhibits will be designed as per your needs and hence won’t look similar to any other exhibit in that trade show. This touch of uniqueness makes it worth using.
Trade show exhibit displays must be used immensely to attract the attention of trade show attendees so as to create a huge list of customers. With growing reach of trade shows it might become difficult for various organizations to carry various products...Read More»
November 17, 2008 | Posted in Trade Show Marketing
In today’s harsh economic times companies must become resourceful on how they spend money and resources. I’m a firm believer in the importance of sustained marketing throughout these harsh times. For one it keeps your name fresh and present among consumers. Secondly it allows for a distinct advantage over your competition. You will have the leg up in brand recognition coming out of the recession.
I’m not saying you should spend money for the sake of spending money. I’m saying be wise in your investments and have a marketing plan that takes the economic environment into consideration. For instance if your major marketing was done through trade shows then still attend. Yes you might have to cut back or look at different options especially when it comes to your trade show display. You can look into leasing a custom...Read More»
October 16, 2008 | Posted in Trade Show Marketing